Planning travel can be as important as the trip itself, and many spend months in preparation—digging to find the hidden gems. So when we started working with Visit Seattle, we knew we needed to pique the interest of travelers before they even book a trip.
So began VisitSeattle.tv, a web-based content channel that allows viewers to immerse themselves in unique perspectives of the Emerald City.
I was appointed to a small team tasked with evolving T-Mobile's voice and visual identity across all media touch points. The brief challenged us to push and refresh the brand, while continuing to highlight its bold, "Un-Carrier Attitude" and signature magenta. I explored new graphics, editorial techniques, music, and illustration styles.
Introducing Chicago's newest attraction – one square block of shopping and entertainment in the heart of the city. Block 37 is a mixed-use destination designed to reinvigorate downtown and draw shoppers from other areas of the city. With this launch campaign, we established what became the brand’s signature “block” motif. And yes, those were real bugs.
No more towers of champagne or car demos on a white cyc. The Lexus CT is a car for those who live life on full. Its versatility, design, price and size make it the perfect vehicle for any adventure.
"Doing the Right Thing Since 1952"
These spots are part of a long-running campaign featuring real customers who've been rescued by the good people at Les Schwab. (And they are really darn good people!) We sorted through hundreds of customer letters, flew the winners to Seattle for photo shoots and VO records, and ultimately brought their charming stories to life.
“From this car forward, there’s no going back.” That's the mantra our team created for the launch of the Lexus GS. We partnered with Pandora to create a listening experience that proves just that. We invite listeners to upgrade their sound quality courtesy of Lexus — with a simple warning: “Once your expectations have been raised, it will be hard to go back.”
When users engage, the headlights turn on revealing the car's aggressive new grille design, and accompanying messaging outlines the car's new App Suite featuring Pandora.
With far more bandwidth per person than the other networks, it's no wonder the customers who use the most data choose T-Mobile. It performs especially well in those big "data moments," when large crowds of people are all taxing the network at once. So carpe data, because T-Mobile's network is Designed Data Strong.
The way I see the world through my iPhone. For more eye candy, and much more food, check out my instagram.
I'm a conceptual art director with design school training. This means I can seamlessly transition between big thinking and execution without batting an eye. Here's a sampling of some print and identity work I've done that showcases my range and versatility as a designer.